Services Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-22

Services Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Baron, Steve/ Harris, Kim/ Hilton, Toni

出品人:

页数:376

译者:

出版时间:2009-1

价格:$ 72.32

装帧:

isbn号码:9780230520936

丛书系列:

图书标签: D1、商科 803service

Services Marketing 2024 pdf epub mobi 电子书图书描述

This book offers a look at the issues, models and theories behind Services Marketing, supported by a range of international case studies across a raft of industries.The previous edition sold well. The book has strong pedagogical features and a broad range of case studies. A Companion Website will be updated to further complement the book. This is a specialized subject area in which the authors are well known.Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Services Marketing 2024 pdf epub mobi 电子书

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