Strategic Public Relations Management 2024 pdf epub mobi 电子书

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发表于2024-12-28

Strategic Public Relations Management 2024 pdf epub mobi 电子书

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出版者:Lawrence Erlbaum Associates

作者:Erica Weintraub Austin

出品人:

页数:416

译者:

出版时间:2006-06-16

价格:USD 110.00

装帧:Hardcover

isbn号码:9780805853803

丛书系列:

图书标签: USC Research PR 504

Strategic Public Relations Management 2024 pdf epub mobi 电子书图书描述

This Second Edition of Erica W. Austin and Bruce E. Pinkleton's popular text, "Strategic Public Relations Management", helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly. Chapters in the book cover such critical topics as: creating a framework for planning; identifying the elements of a campaign; determining research needs and developing the research plan; gathering useful data for strategic guidance; making research decisions; and applying theory to professional practice.

Strategic Public Relations Management 2024 pdf epub mobi 电子书

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