Marketing Research Essentials 2024 pdf epub mobi 电子书

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发表于2024-12-18

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出版者:Wiley

作者:Carl McDaniel Jr.

出品人:

页数:528

译者:

出版时间:2010-6-22

价格:0

装帧:Paperback

isbn号码:9780470169704

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Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.

Marketing Research Essentials 2024 pdf epub mobi 电子书

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