Marketing Research Essentials 2024 pdf epub mobi 電子書 下載

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Marketing Research Essentials pdf epub mobi 著者簡介

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Marketing Research Essentials pdf epub mobi 圖書描述

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.

Marketing Research Essentials 2024 pdf epub mobi 電子書 下載

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發表於2024-12-18

Marketing Research Essentials 2024 pdf epub mobi 電子書 下載

Marketing Research Essentials 2024 pdf epub mobi 電子書 下載

Marketing Research Essentials 2024 pdf epub mobi 電子書 下載

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