This is Advertising 2024 pdf epub mobi 电子书

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发表于2024-11-27

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出版者:

作者:Williams, Eliza

出品人:

页数:224

译者:

出版时间:2010-3

价格:338.00元

装帧:

isbn号码:9781856696470

丛书系列:

图书标签: 案例广告 digital

This is Advertising 2024 pdf epub mobi 电子书图书描述

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.

This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated, and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leading advertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.

This is Advertising 2024 pdf epub mobi 电子书

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