Media Choice 2024 pdf epub mobi 电子书


Media Choice

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发表于2024-11-08

Media Choice 2024 pdf epub mobi 电子书

Media Choice 2024 pdf epub mobi 电子书

Media Choice 2024 pdf epub mobi 电子书



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出版者:Routledge
作者:Hartmann, Tilo
出品人:
页数:320
译者:
出版时间:2009
价格:USD 46.95
装帧:Paperback
isbn号码:9780415964586
丛书系列:

图书标签: communication  theory  society  selected_exposure  methodology  media_effect   


Media Choice 2024 pdf epub mobi 电子书 图书描述

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Media Choice 2024 pdf epub mobi 电子书

Media Choice 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Media Choice 2024 pdf epub mobi 用户评价

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Revisit THE field I am supposed to come from... This is a quite nice overview of the new developments in mainstream communication studies on media choice and media consumption.

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Revisit THE field I am supposed to come from... This is a quite nice overview of the new developments in mainstream communication studies on media choice and media consumption.

评分

Revisit THE field I am supposed to come from... This is a quite nice overview of the new developments in mainstream communication studies on media choice and media consumption.

评分

Revisit THE field I am supposed to come from... This is a quite nice overview of the new developments in mainstream communication studies on media choice and media consumption.

评分

Revisit THE field I am supposed to come from... This is a quite nice overview of the new developments in mainstream communication studies on media choice and media consumption.

Media Choice 2024 pdf epub mobi 电子书


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