Media Choice 2024 pdf epub mobi 电子书

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发表于2024-12-26

Media Choice 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Hartmann, Tilo

出品人:

页数:320

译者:

出版时间:2009

价格:USD 46.95

装帧:Paperback

isbn号码:9780415964586

丛书系列:

图书标签: communication theory society selected_exposure methodology media_effect

Media Choice 2024 pdf epub mobi 电子书图书描述

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Media Choice 2024 pdf epub mobi 电子书

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