Advertising and Consumer Culture 2024 pdf epub mobi 电子书

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发表于2024-11-10

Advertising and Consumer Culture 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:McAllister, Matthew P. (EDT)/ Mazzarella, Sharon R. (EDT)

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页数:114

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出版时间:2000-11-01

价格:USD 26.95

装帧:Paperback

isbn号码:9780805897364

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Advertising and Consumer Culture 2024 pdf epub mobi 电子书图书描述

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

Advertising and Consumer Culture 2024 pdf epub mobi 电子书

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