Advertising and Consumer Culture 2024 pdf epub mobi 電子書 下載


Advertising and Consumer Culture

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Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

Advertising and Consumer Culture 2024 pdf epub mobi 電子書 下載

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發表於2024-11-09

Advertising and Consumer Culture 2024 pdf epub mobi 電子書 下載

Advertising and Consumer Culture 2024 pdf epub mobi 電子書 下載

Advertising and Consumer Culture 2024 pdf epub mobi 電子書 下載



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出版者:Routledge
作者:McAllister, Matthew P. (EDT)/ Mazzarella, Sharon R. (EDT)
出品人:
頁數:114
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出版時間:2000-11-01
價格:USD 26.95
裝幀:Paperback
isbn號碼:9780805897364
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