Marketing Management

作者:Marshall, Greg W./ Johnston, Mark W.

页数:768

出版时间:2009-1

价格:$ 272.05

isbn号码:9780073529790

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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. It stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.