We are on the threshold of a new revolution in company Operations Management. The 20th century was the century of "workforce", but the 21st century protagonist is "brain power". Managing this brain power demands a dramatic paradigm shift. In the face of this challenge, the authors turned to the world of theatre, searching for inspirations and examples to show the way, and in Madrid's Teatro Real they found a management style very much in tune with the new times. This is a must read for managers who want their operations to be effective and their people to take great care of their commitments (clients in particular); to enthuse daily over a job well done and to find satisfaction in shared success. It provides a fascinating journey through the concepts of the new operational culture and is indispensable for attaining a world-class competitive advantage.
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