The Practice of Market Research 2024 pdf epub mobi 电子书

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发表于2024-07-03

The Practice of Market Research 2024 pdf epub mobi 电子书

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出版者:

作者:McGivern, Yvonne

出品人:

页数:584

译者:

出版时间:2008-11

价格:$ 133.79

装帧:

isbn号码:9780273717072

丛书系列:

图书标签: market research Marketing教科书 MarketResearch

The Practice of Market Research 2024 pdf epub mobi 电子书图书描述

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics. This book is linked to The Market Research Society and has plenty of real life examples from big-name companies such as McDonalds and Levis as well as governments and charities. The author's depth of insight and experience of the real world of market research is evident throughout this book.

The Practice of Market Research 2024 pdf epub mobi 电子书

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