The Practice of Market Research 2024 pdf epub mobi 電子書 下載

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The Practice of Market Research pdf epub mobi 著者簡介

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The Practice of Market Research pdf epub mobi 圖書描述

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics. This book is linked to The Market Research Society and has plenty of real life examples from big-name companies such as McDonalds and Levis as well as governments and charities. The author's depth of insight and experience of the real world of market research is evident throughout this book.

The Practice of Market Research 2024 pdf epub mobi 電子書 下載

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發表於2024-11-23

The Practice of Market Research 2024 pdf epub mobi 電子書 下載

The Practice of Market Research 2024 pdf epub mobi 電子書 下載

The Practice of Market Research 2024 pdf epub mobi 電子書 下載

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圖書標籤: market  research  Marketing教科書  MarketResearch   

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The Practice of Market Research 2024 pdf epub mobi 電子書 下載

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