Essentials of Marketing 2025 pdf epub mobi 电子书

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发表于2025-01-08

Essentials of Marketing 2025 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Jim Blythe

出品人:

页数:360

译者:

出版时间:2009-8-14

价格:USD 120.00

装帧:Paperback

isbn号码:9780273717362

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Essentials of Marketing 2025 pdf epub mobi 电子书图书描述

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

Essentials of Marketing 2025 pdf epub mobi 电子书

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