Essentials of Marketing 2024 pdf epub mobi 電子書 下載


Essentials of Marketing

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This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

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發表於2024-09-30

Essentials of Marketing 2024 pdf epub mobi 電子書 下載

Essentials of Marketing 2024 pdf epub mobi 電子書 下載

Essentials of Marketing 2024 pdf epub mobi 電子書 下載



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出版者:Prentice Hall
作者:Jim Blythe
出品人:
頁數:360
譯者:
出版時間:2009-8-14
價格:USD 120.00
裝幀:Paperback
isbn號碼:9780273717362
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