Faith-Based Marketing 2024 pdf epub mobi 电子书

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发表于2024-09-19

Faith-Based Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Hutchins, Bob

出品人:

页数:241

译者:

出版时间:2009-5

价格:202.00元

装帧:

isbn号码:9780470422106

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Faith-Based Marketing 2024 pdf epub mobi 电子书图书描述

Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons." Yet the size of the opportunity is enormous. "Faith-Based Marketing" provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

Faith-Based Marketing 2024 pdf epub mobi 电子书

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