Capitalising on Culture, Competing on Difference

作者:Finnbarr, Bradley

页数:366

出版时间:2008-8

价格:$ 33.90

isbn号码:9781842181492

After two decades of exceptional economic growth and cultural change, Ireland faces the greatest challenge yet: creating a sustainable competitive advantage to guarantee its success in the future. Finbarr Bradley and James Kennelly recommend a renewed sense of national identity as social and cultural capital to maintain and enhance Ireland's economic development.