Television, since its invention, has been considered to be a social link between people. Continually enhanced by innovation, the next frontier for this technological phenomenon will focus on the actual natural capabilities of the medium.
Social Interactive Television: Immersive Shared Experiences and Perspectives combines academic and industry research to provide the first publication of its kind to discuss the future emergence of experiences and services through interactive television. Concentrating on system and interaction design, as well as evaluation methods that focus on social experiences around interactive television, this book provides practitioners, academicians, researchers, and developers with the most relevant, current, and interesting findings on the topic.
Pablo Cesar
Pablo Cesar is a postdoctoral researcher at CWI (The National Research Institute for Mathematics and Computer Science in the Netherlands) in Amsterdam. He received a Dr. Tech. degree (December 2005) from Helsinki University of Technology (Finland) and a M. Sc. degree (February 2002) from Universidad Politecnica de Madrid (Spain). Pablo Cesar has (co)authored over 40 articles (conference papers and journal articles) about multimedia systems and infrastructures, media sharing, interactive media, multimedia content modelling and user interaction. He is, as well, involved in standardization activities (e.g., SMIL from W3C). He is co-editor of the TOMCCAP special issue “Human-Centred Television: Directions in Interactive Digital Television Research.” In addition, he was the general chair of the 5th European Interactive conference (EuroITV2007) and has given tutorials about Interactive Digital Television in prestigious conferences such as ACM Multimedia and WWW Conferences.
David Geerts
David Geerts has a master in Communication Science at the K.U.Leuven and a master in Culture and Communication at the K.U.Brussel. He leads the Centre for User Experience Research (CUO), part of the Katholieke Universiteit Leuven (Belgium) as well as the Interdisciplinary Institute for Broadband Technology (IBBT), is involved in several research projects on user-centered design and evaluation and is taking his doctor’s degree on Sociability of Interactive Television, with the purpose of developing guidelines and heuristics for designing and evaluating social television interfaces. He organized several workshops and SIGs at CHI2006, CHI2007 and CHI2008 and two workshops on Social Interactive Television at EuroITV2007 and EuroITV2008. David Geerts is co-founder of the Belgian SIGCHI.be chapter and program chair of EuroITV2009, the 7th European Interactive TV Conference.
Konstantinos Chorianopoulos
Konstantinos Chorianopoulos is a lecturer at the Department of Informatics at the Ionian University (Greece). He holds an MEng (Electronics and Computer Engineering, 1999) an MSc (Marketing and Communication, 2001) and a PhD (Human-Computer Interaction, 2004). During his studies and research, he has been affiliated with engineering, business and applied arts universities. Since 1997, he has worked in four academic research labs (Greece, UK, Germany), which specialize in the areas of multimedia, e-commerce, intelligent systems and interaction design. He has participated in many EC-funded research projects in the field of human-computer interaction for information, communication and entertainment applications in TV, mobile and situated computing devices. In 2002, he founded UITV.INFO, which is a newsletter and web portal for interactive television research resources (papers, theses), news and events. He is the main author of more than ten journal papers and he has lectured internationally (conferences, tutorials, seminars, guest lectures) on several aspects (design, engineering, science, art) of interactive TV. He is serving on the steering committee of the European Interactive TV organization and on the editorial boards of ACM Computers in Entertainment and of the Journal of Virtual Reality and Broadcasting.
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这本书的结构设计,简直是大师级的编排。它没有采用那种生硬的章节划分,而是构建了一个层层递进的逻辑迷宫,每往前探索一步,都会发现新的视角和更深的层次。最让我称道的是它对“互动伦理”的探讨。在很多关于技术进步的讨论中,伦理问题往往被轻描淡写地带过,但本书却花了相当的篇幅来讨论数据隐私、算法偏见以及互动设计中潜在的“操纵性”。作者提出了一个尖锐的问题:当互动变得如此流畅自然时,我们是否会丧失警惕,不知不觉中成为了被技术精心设计好的观看机器?这种对“自由意志”在高度互联环境中被侵蚀的担忧,为全书增添了一种严肃的、近乎哲学思辨的厚重感。它迫使读者跳出技术乐观主义的陷阱,去认真思考我们正在创造的这个未来,究竟是服务于人类的福祉,还是仅仅服务于屏幕背后的商业利益。这使得这本书具有了超越时效性的经典价值。
评分这本书的语言风格简直是令人耳目一新,它既有学者严谨的架构和扎实的文献支撑,又兼具了新闻记者对热点事件的敏锐嗅觉和犀利的解读能力。阅读过程中,我仿佛在听一位博学的行业前辈,以一种近乎辩论的姿态,与我们探讨媒介的未来形态。它不像那种传统的大部头学术著作那样晦涩难懂,而是充满了活力和思辨的火花。作者在引用案例时,总是能选择那些极具代表性且富有戏剧性的冲突点,比如某个实时投票环节引发的舆论风暴,或者某个平台为了鼓励用户上传原创内容而设计的激励机制的失败。这种“以小见大”的叙事手法,极大地增强了阅读的代入感和趣味性。它不仅为我们搭建了一个分析框架,更重要的是,它教会了我们如何用批判性的眼光去审视每一次技术迭代背后的社会动因和商业逻辑,让人读完后,思维的敏锐度都提高了一个档次。
评分我必须承认,这本书在处理跨文化传播和不同地域市场差异化应用时展现出的深度,远超我的预期。许多关于互动电视的研究往往将目光局限于欧美成熟市场,但本书却花费了大量篇幅去解析亚洲,特别是东亚地区在移动互联网背景下,所催生出的独特互动模式。作者对“粉丝文化”如何与直播技术深度融合,以及这种融合对传统媒体制作流程产生的颠覆性影响的描述,尤其引人入胜。他们不是简单地罗列现象,而是深入挖掘了文化基因如何影响用户对“分享”和“参与”的定义。这种全球视野和细致入微的文化比较,让这本书的价值不仅仅停留在技术层面,更上升到了全球传播学的高度。它提醒我们,任何一个面向未来的平台设计,都必须建立在对目标用户文化背景深刻理解的基础之上,否则,再先进的技术也只是空中楼阁,无法真正扎根于社会土壤。
评分这部作品带给我一种强烈的震撼感,那种仿佛置身于一个正在快速迭代的数字剧场的体验,让人不禁反思我们与屏幕之间那些微妙而复杂的互动关系。作者的笔触细腻而富有洞察力,尤其是在探讨那些新兴的、尚未完全定型的社交媒体与传统电视形式交汇点的那些章节,简直是教科书级别的分析。我记得有一段论述,关于“第二屏”现象如何重塑了观众的主动性,不再是被动的接受者,而是积极的参与者和内容的共同创作者,那种论证的逻辑链条之严密,让我不得不停下来,反复咀嚼每一个用词背后的深意。它不仅仅是在描述技术趋势,更是在挖掘深层次的人类行为学和社会心理学基础,探讨在信息过载的时代,人们如何通过群体性的围观和即时反馈来确认自身的价值和归属感。全书的节奏把握得极佳,从宏观的产业变迁到微观的个体观看体验,层层递进,丝毫不显得拖沓,反而有一种史诗般的叙事张力,让人一口气读完后,依然回味无穷,久久不能平静。
评分说实话,当我翻开这本书的时候,我对“互动电视”这个概念本身是抱持着一丝怀疑态度的,毕竟这个领域充斥着太多夭折的概念和流于表面的噱头。然而,这本书彻底颠覆了我的固有认知。它没有陷入对未来美好蓝图的空泛描绘,而是异常务实地剖析了现有技术框架下,互动能够真正实现的维度。特别是作者对于用户界面(UI/UX)设计在增强沉浸感方面的作用的论述,简直是鞭辟入里。他清晰地指出了,真正的互动并非简单的“点赞”或“投票”,而是在内容消费过程中实现无缝的心流体验,让技术成为隐形的翅膀,而不是碍眼的干扰物。这种对“易用性”与“深度参与”之间平衡点的精准拿捏,使得全书的论述具有极高的实操价值。读完后,我感觉自己像是完成了一次全面的技术和文化扫描,对未来媒体生态有了更为立体和成熟的认知,不再是盲目追随潮流的旁观者。
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