Visual Identities 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Visual Identities 2024 pdf epub mobi 电子书著者简介

Visual Identities 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-07

Visual Identities 2024 pdf epub mobi 电子书

喜欢 Visual Identities 电子书的读者还喜欢

Visual Identities 电子书读后感

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:Continuum

作者:Jean-Marie Floch

出品人:

页数:192

译者:

出版时间:2001-03

价格:USD 32.95

装帧:Paperback

isbn号码:9780826447395

丛书系列:

图书标签: 符号学 Semiotics Structuralism Jean-Marie_Floch

Visual Identities 2024 pdf epub mobi 电子书图书描述

Translated from the French by Pierre van Osselaer and Alec McHoul, the six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc.) Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

Visual Identities 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!