Visual Identities 2024 pdf epub mobi 电子书

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发表于2024-12-31

Visual Identities 2024 pdf epub mobi 电子书

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出版者:Continuum

作者:Jean-Marie Floch

出品人:

页数:192

译者:

出版时间:2001-03

价格:USD 32.95

装帧:Paperback

isbn号码:9780826447395

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图书标签: 符号学 Semiotics Structuralism Jean-Marie_Floch

Visual Identities 2024 pdf epub mobi 电子书图书描述

Translated from the French by Pierre van Osselaer and Alec McHoul, the six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc.) Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

Visual Identities 2024 pdf epub mobi 电子书

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