Nameless Organizational Change

作者:Allen-Meyer, Glenn

页数:230

出版时间:2009-6

价格:$ 28.19

isbn号码:9780967507903

This book explodes the assumptions behind currently accepted methods of organizational change by demonstrating the power and pervasiveness of the marketing paradigm in the field of organization development and change. Any time a leader or change agent feels like a "salesperson" of change, she or he has felt the pull of the marketing paradigm. This book offers a revolutionary approach that will help leaders successfully implement organizational improvements without the hype and without the resistance associated with traditional methods of change.