This book explodes the assumptions behind currently accepted methods of organizational change by demonstrating the power and pervasiveness of the marketing paradigm in the field of organization development and change. Any time a leader or change agent feels like a "salesperson" of change, she or he has felt the pull of the marketing paradigm. This book offers a revolutionary approach that will help leaders successfully implement organizational improvements without the hype and without the resistance associated with traditional methods of change.
發表於2024-11-07
Nameless Organizational Change 2024 pdf epub mobi 電子書 下載
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Nameless Organizational Change 2024 pdf epub mobi 電子書 下載