Festival and Special Event Management 2024 pdf epub mobi 電子書 下載

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Festival and Special Event Management pdf epub mobi 著者簡介

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Festival and Special Event Management pdf epub mobi 圖書描述

Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

Festival and Special Event Management 2024 pdf epub mobi 電子書 下載

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發表於2024-11-12

Festival and Special Event Management 2024 pdf epub mobi 電子書 下載

Festival and Special Event Management 2024 pdf epub mobi 電子書 下載

Festival and Special Event Management 2024 pdf epub mobi 電子書 下載

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圖書標籤: 會展  event  教材  management  管理  旅遊  文獻  工具書   

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