Festival and Special Event Management 2024 pdf epub mobi 電子書 下載


Festival and Special Event Management

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Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

Festival and Special Event Management 2024 pdf epub mobi 電子書 下載

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發表於2024-11-12

Festival and Special Event Management 2024 pdf epub mobi 電子書 下載

Festival and Special Event Management 2024 pdf epub mobi 電子書 下載

Festival and Special Event Management 2024 pdf epub mobi 電子書 下載



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出版者:Wiley
作者:Johnny Allen
出品人:
頁數:656
譯者:
出版時間:2008-1-2
價格:737.00元
裝幀:Paperback
isbn號碼:9780470812525
叢書系列:

圖書標籤: 會展  event  教材  management  管理  旅遊  文獻  工具書   


Festival and Special Event Management 2024 pdf epub mobi 電子書 下載
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Festival and Special Event Management 2024 pdf epub mobi 電子書 下載


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