Consumer Behaviour in an Online Shopping Environment 2024 pdf epub mobi 電子書 下載


Consumer Behaviour in an Online Shopping Environment

簡體網頁||繁體網頁

Consumer Behaviour in an Online Shopping Environment pdf epub mobi 著者簡介


Consumer Behaviour in an Online Shopping Environment pdf epub mobi 圖書描述

The overall goal of this book is focused on the analysis of the impact of online store design on consumer specifically, affective, cognitive and behavioural responses within a virtual environment. Based on these theoretical foundations, through the creation of a web tool as a methodological basis for the development of the empirical analysis of this research, an experimental study between subjects 2x2x2 was developed in order to discuss the impact of three web elements of online environment (navigational structure, music and animations of products) on consumer internal states (cognitive, affective and satisfaction) and behavioural responses (approach responses, web-duration visit, products and money-bought). In addition, we examined the mediator effect of three covariables (involvement, atmospheric responsiveness, and perceived risk) between analyzed webmospheric tools and consumer responses. As overall results, positive and significant differences between the groups object of experimentation were obtained with regard to the effects of independent variables mentioned on dependent variables of the model.

Consumer Behaviour in an Online Shopping Environment 2024 pdf epub mobi 電子書 下載

Consumer Behaviour in an Online Shopping Environment pdf epub mobi 圖書目錄




點擊這裡下載
    


想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-22

Consumer Behaviour in an Online Shopping Environment 2024 pdf epub mobi 電子書 下載

Consumer Behaviour in an Online Shopping Environment 2024 pdf epub mobi 電子書 下載

Consumer Behaviour in an Online Shopping Environment 2024 pdf epub mobi 電子書 下載



喜欢 Consumer Behaviour in an Online Shopping Environment 電子書 的读者还喜欢


Consumer Behaviour in an Online Shopping Environment pdf epub mobi 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價
出版者:
作者:Gmez, Miguel Ngel
出品人:
頁數:536
譯者:
出版時間:
價格:$ 125.43
裝幀:
isbn號碼:9783639094923
叢書系列:

圖書標籤: bob   


Consumer Behaviour in an Online Shopping Environment 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Consumer Behaviour in an Online Shopping Environment pdf epub mobi 用戶評價

評分

評分

評分

評分

評分

Consumer Behaviour in an Online Shopping Environment 2024 pdf epub mobi 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 onlinetoolsland.com All Rights Reserved. 本本書屋 版權所有