Critical Thinking in Consumer Behavior 2024 pdf epub mobi 电子书

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发表于2024-12-29

Critical Thinking in Consumer Behavior 2024 pdf epub mobi 电子书

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出版者:

作者:Graham, Judy

出品人:

页数:150

译者:

出版时间:2009-7

价格:$ 80.46

装帧:

isbn号码:9780136027164

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Critical Thinking in Consumer Behavior 2024 pdf epub mobi 电子书图书描述

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.

The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

Critical Thinking in Consumer Behavior 2024 pdf epub mobi 电子书

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