Marketing Public Relations 2024 pdf epub mobi 电子书

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发表于2024-12-27

Marketing Public Relations 2024 pdf epub mobi 电子书

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出版者:

作者:Giannini, Gaetan T.

出品人:

页数:336

译者:

出版时间:2009-7

价格:$ 136.73

装帧:

isbn号码:9780136082996

丛书系列:

图书标签: PR 2018

Marketing Public Relations 2024 pdf epub mobi 电子书图书描述

For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to "do Marketing Public Relations" in the real world.

Marketing Public Relations 2024 pdf epub mobi 电子书

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