Marketing Public Relations 2024 pdf epub mobi 電子書 下載

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Marketing Public Relations pdf epub mobi 著者簡介

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Marketing Public Relations pdf epub mobi 圖書描述

For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to "do Marketing Public Relations" in the real world.

Marketing Public Relations 2024 pdf epub mobi 電子書 下載

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Marketing Public Relations pdf epub mobi 圖書目錄

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發表於2024-12-28

Marketing Public Relations 2024 pdf epub mobi 電子書 下載

Marketing Public Relations 2024 pdf epub mobi 電子書 下載

Marketing Public Relations 2024 pdf epub mobi 電子書 下載

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圖書標籤: PR  2018   

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Marketing Public Relations 2024 pdf epub mobi 電子書 下載

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