"Millions of women throughout the world wear make-up, but few of them have been taught how to apply it." This is what inspired leading international make-up artist Jemma Kidd's vision for her make-up school, product line, and now book, which aims to teach a new generation of women how to use the latest and best techniques. "Jemma Kidd Make-Up Masterclass "is a glamorous, contemporary yet timeless book that demystifies the art of make-up and shows women how to enhance their best features and feel confident in their appearance, whatever your age or lifestyle. Beautifully photographed and designed, it offers expert advice in an accessible format: informative text is broken down into bite-size chunks, with tips, insider secrets, and practical stepby- step instructions for fail-safe techniques to maximize natural beauty. While sharing insights into her life in the beauty industry and a behind-the-scenes glimpse at the preparation that goes on before a show or a photo shoot, Jemma explains how she works with the latest trends to create new looks and color schemes, and shows how extreme looks can be adapted and toned down for everyday wear.