Entry Strategies for International Markets 2024 pdf epub mobi 电子书

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发表于2024-09-13

Entry Strategies for International Markets 2024 pdf epub mobi 电子书

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出版者:

作者:Root, Franklin R.

出品人:

页数:288

译者:

出版时间:1998-10

价格:336.00元

装帧:

isbn号码:9780787945718

丛书系列:

图书标签: MKT

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Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Entry Strategies for International Markets 2024 pdf epub mobi 电子书

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