International Advertising 2025 pdf epub mobi 电子书
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发表于2025-01-10
International Advertising 2025 pdf epub mobi 电子书
International Advertising 2025 pdf epub mobi 电子书
International Advertising 2025 pdf epub mobi 电子书
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出版者:
作者:Jones, John Philip 编
出品人:
页数:424
译者:
出版时间:1999-10
价格:$ 87.01
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isbn号码:9780761912453
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International Advertising 2025 pdf epub mobi 电子书 图书描述
In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single 'knowledge-bank' of theory and practice for advertising students and professionals.
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