Communication Research 2025 pdf epub mobi 电子书

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发表于2025-03-18

Communication Research 2025 pdf epub mobi 电子书

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出版者:

作者:Keyton, Joanne

出品人:

页数:416

译者:

出版时间:2005-4

价格:$ 131.65

装帧:

isbn号码:9780073049502

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Communication Research 2025 pdf epub mobi 电子书图书描述

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one's research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

Communication Research 2025 pdf epub mobi 电子书

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