International Marketing in the Network Economy 2025 pdf epub mobi 电子书

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发表于2025-04-21

International Marketing in the Network Economy 2025 pdf epub mobi 电子书

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出版者:

作者:Kohlbacher, Florian

出品人:

页数:276

译者:

出版时间:2007-11

价格:$ 129.95

装帧:

isbn号码:9780230515703

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图书标签: 营销

International Marketing in the Network Economy 2025 pdf epub mobi 电子书图书描述

Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge and neglected the important role of tacit knowledge, specifically in international, cross-cultural settings. This book draws on real-life examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Schindler, Siemens, Toyota, Mazda, and Maekawa - to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.

International Marketing in the Network Economy 2025 pdf epub mobi 电子书

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