International Marketing in the Network Economy 2024 pdf epub mobi 電子書 下載

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International Marketing in the Network Economy pdf epub mobi 著者簡介

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International Marketing in the Network Economy pdf epub mobi 圖書描述

Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge and neglected the important role of tacit knowledge, specifically in international, cross-cultural settings. This book draws on real-life examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Schindler, Siemens, Toyota, Mazda, and Maekawa - to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.

International Marketing in the Network Economy 2024 pdf epub mobi 電子書 下載

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發表於2024-11-30

International Marketing in the Network Economy 2024 pdf epub mobi 電子書 下載

International Marketing in the Network Economy 2024 pdf epub mobi 電子書 下載

International Marketing in the Network Economy 2024 pdf epub mobi 電子書 下載

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International Marketing in the Network Economy 2024 pdf epub mobi 電子書 下載

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