Throughout history, but especially in recent times, presidential rhetoric has set the tone of U.S. foreign policy for the American public. Consequently, foreign policy is actively marketed and spun to the American people. This book describes the marketing strategy of the 'War on Terror' and how that strategy compelled public opinion towards supporting the spread of the war from Afghanistan to Iraq. The author investigates how President George W. Bush's initial framing of the September 11th attacks provided the platform for the creation of long term public support for the 'War on Terror' and established early public support for U.S. action in Iraq.Mining public opinion data and nearly 1500 presidential speeches over a four year period, the author argues that presidential framing of threats and losses, rather than gains and benefits, contributed to public support for war in Afghanistan and Iraq, and to President Bush's successful re-election campaign. This threat-framing established the broad parameters for the 'War on Terror' and enabled the president to successfully market a punitive war in Afghanistan. Second, the president marketed the strategy of preemptive war and led the country into the more costly war in Iraq by focusing on the potentially global threat of terrorism and the proliferation of Weapons of Mass Destruction. Finally, the author examines the withdrawal vs. surge debate over Iraq. The large speech database available with this study will be an added benefit to scholars.