In 'Entering the Promised Land,' first-time author Willie J Alexander reveals how his spiritual upbringing, professional sports career, and business experiences all led him to ask new questions and draw new conclusions about several biblical and historical events. Drawn from his own experiences as an African-American businessman facing the limits of working with US corporations and businesses, Alexander's 'Entering the Promised Land' focuses on institutionalised economic hindrances that keep so many African-Americans in a seemingly endless underdog role. Alexander offers a detailed new approach to biblical history and reveals parallels between two epic struggles for survival and self-improvement: the children of Israel's escape from bondage in ancient Egypt during the days of Moses; and, the African-American Civil Rights Movement. Alexander also gives the reader a personal, poignant and emotional look at his upbringing in segregated Alabama during the 1950s and 1960s.