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Amy Hanser (PhD in Sociology, UC Berkeley) is Assistant Professor of Sociology at the University of British Columbia. She has published articles and a book, Service Encounters (Stanford 2008), on service work, consumption, and inequality in urban China. Her current research projects include study of consumer rights' discourse in China, of North American media portrayals of China-made products, and of street markets and street vendors in urban China.

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Service Encounters 2024 pdf epub mobi 電子書下載

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In Service Encounters, Hanser provides a rich and nuanced ethnographic account of retail sectors in urban Northeast China. Through a close examination of the services and consumption that took place in three radically different Chinese retails stores, Hans...

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摘要：售貨員之間存在鄙視鏈嗎？《Service Encounters》迴答瞭這一問題。它通過描寫哈爾濱國營百貨、外企私營百貨和地下街這三種不同營銷場域中銷售員的服務風格差異，嚮我們展示齣營銷鄙視鏈是如何在售貨員與顧客的互動服務中形成的，同時也從文化互動的角度提供給我們觀看當...

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出版者:Stanford University Press

作者:Amy Hanser

出品人:

頁數:256

譯者:

出版時間:2008-2-6

價格:USD 55.00

裝幀:Hardcover