eTourism case studies 2024 pdf epub mobi 電子書 下載


eTourism case studies

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eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.

Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.

With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.

This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

* Lastminute.com

* Amadeus

* VisitBritain,

* Enterprise Rent-a-car

* Lufthansa systems

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eTourism case studies 2024 pdf epub mobi 電子書 下載

eTourism case studies 2024 pdf epub mobi 電子書 下載

eTourism case studies 2024 pdf epub mobi 電子書 下載



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出版者:Routledge
作者:Roman Egger
出品人:
頁數:518
譯者:
出版時間:2008-8-8
價格:GBP 33.99
裝幀:Paperback
isbn號碼:9780750686679
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