MediaWriting 2024 pdf epub mobi 电子书


MediaWriting

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发表于2024-12-02

MediaWriting 2024 pdf epub mobi 电子书

MediaWriting 2024 pdf epub mobi 电子书

MediaWriting 2024 pdf epub mobi 电子书



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出版者:Routledge
作者:W. Richard Whitaker
出品人:
页数:440
译者:
出版时间:2008-12-19
价格:USD 63.95
装帧:Paperback
isbn号码:9780805862959
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MediaWriting 2024 pdf epub mobi 电子书 图书描述

Designed for those preparing to write in the current multimedia environment, "MediaWriting" explores the linkages between print, broadcast, and public relations styles. This title outlines the nature of good writing. It synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. The authors explain the 'hows' of media writing, as well as the 'whys' through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, they illustrate how radio and television stations operate and the role of the PR practitioner in today's media environment. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication - journalism, broadcasting, telecommunication, and public relations.

MediaWriting 2024 pdf epub mobi 电子书

MediaWriting 2024 pdf epub mobi 电子书
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