SocialCorp 2024 pdf epub mobi 电子书

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发表于2024-08-28

SocialCorp 2024 pdf epub mobi 电子书

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出版者:New Riders Press

作者:Joel Postman

出品人:

页数:208

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出版时间:2008-12-18

价格:USD 29.99

装帧:Paperback

isbn号码:9780321580085

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SocialCorp 2024 pdf epub mobi 电子书图书描述

This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

SocialCorp 2024 pdf epub mobi 电子书

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