約瑟夫•米歇利,美國著名心理學傢、“體驗式經濟”研究專傢、演講傢、資深谘詢管理顧問。客戶包括惠普、輝瑞製藥、美國花旗銀行、西聯匯款等公司。著有《讓魚飛翔:從默默無聞到舉世聞名的創業奇跡》、《金牌標準:麗思卡爾頓酒店如何打造傳奇客戶體驗》等暢銷書。
WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone
involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
發表於2024-08-21
The Starbucks Experience 2024 pdf epub mobi 電子書 下載
發現它的評分中三星占瞭絕對優勢,其實或許它確實不怎麼樣,隻是把綠圍裙手冊的內容補充擴展瞭一下,然後提齣瞭一些淺顯易懂的問題。但是對於第一次讀管理類書籍的我來說,這已經是非常瞭不得的提示瞭。 所以鑒於個人感情還是給瞭四星。 自己雖然不算是星巴剋的常客,但是好...
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The Starbucks Experience 2024 pdf epub mobi 電子書 下載