Netnography 2025 pdf epub mobi 电子书

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Robert V. Kozinets is a globally recognized expert on social media, marketing, branding and innovation.

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发表于2025-03-20

Netnography 2025 pdf epub mobi 电子书

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读这本书之前，建议先读一下《质的研究方法与社会科学研究》（陈向明），因为后者对“深描”、“扎根理论”等都有详细的阐释，有助于帮忙理解这本书。这本书分为三部分： • 第一、二章为第一部分，对“线上社区／文化”、“网络民族志”等术语进行了详尽的阐释，...

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出版者:SAGE Publications Ltd

作者:Robert V Kozinets

出品人:

页数:232

译者:

出版时间:2009-12-18

价格:GBP 22.99

装帧:Paperback

isbn号码:9781848606456

丛书系列:

图书标签: 人类学互联网网络民族志 ethnogrpahy 民族志 Methodology 社会学方法论

Netnography 2025 pdf epub mobi 电子书图书描述

This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.

Netnography 2025 pdf epub mobi 电子书

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