Marketing Communications 2024 pdf epub mobi 电子书

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发表于2024-06-18

Marketing Communications 2024 pdf epub mobi 电子书

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出版者:Financial Times/ Prentice Hall

作者:Chris Fill

出品人:

页数:1000

译者:

出版时间:2009-2-6

价格:GBP 52.99

装帧:Paperback

isbn号码:9780273717225

丛书系列:

图书标签: 营销广告传播传媒经管公关 D1、商科 521marketing_communications

Marketing Communications 2024 pdf epub mobi 电子书图书描述

Marketing Communications, 5th edition, is an essential resourcefor Marketing and Business degree students, as well as postgraduates studying for their CIM qualification. The textlinks theory to practice without overwhelming the reader with references to theories and models It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs The text is structured into6-parts: Parts 1 and 2 focus on what Marketing Communications is and how it works Parts 3 and 4 look at the practical management and tools of Marketing Communications Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"

Marketing Communications 2024 pdf epub mobi 电子书

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