发表于2024-12-23
Marketing Communications 2024 pdf epub mobi 电子书
图书标签: 营销 广告 传播 传媒 经管 公关 D1、商科 521marketing_communications
Marketing Communications, 5th edition, is an essential resourcefor Marketing and Business degree students, as well as postgraduates studying for their CIM qualification. The textlinks theory to practice without overwhelming the reader with references to theories and models It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs The text is structured into6-parts: Parts 1 and 2 focus on what Marketing Communications is and how it works Parts 3 and 4 look at the practical management and tools of Marketing Communications Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"
适用于AD, AM, IMM, CCPR,此书非常重要,里面的知识点贯穿全年的学习,相当有用,重点推荐
评分适用于AD, AM, IMM, CCPR,此书非常重要,里面的知识点贯穿全年的学习,相当有用,重点推荐
评分适用于AD, AM, IMM, CCPR,此书非常重要,里面的知识点贯穿全年的学习,相当有用,重点推荐
评分传说中的圣经,写论文必须的理论基础。全看完妥妥清华北大。。重量大约3kg。。。。
评分适用于AD, AM, IMM, CCPR,此书非常重要,里面的知识点贯穿全年的学习,相当有用,重点推荐
Marketing Communications 2024 pdf epub mobi 电子书