Media Competition and Coexistence 2024 pdf epub mobi 电子书

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发表于2024-09-27

Media Competition and Coexistence 2024 pdf epub mobi 电子书

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The definition of media richness theory The media richness theory(Daft et al. 1983) proposes that people choose different media according to the media richness, there are four factors which influence the media richness, including: the speed of feedback, v...

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出版者:Lawrence Erlbaum

作者:Dimmick, John W.

出品人:

页数:158

译者:

出版时间:2002-9

价格:$ 118.65

装帧:

isbn号码:9780805837872

丛书系列:

图书标签: 传播

Media Competition and Coexistence 2024 pdf epub mobi 电子书图书描述

This volume addresses competition and coexistence within and among media organizations and industries. The work is situated in the field of media economics and management and the central question underlying the theory and data presented is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers? The question is answered using a bioecological theory - the theory of the niche - to explain competitive processes. Despite the focus on the niche theory, the book does not eschew traditional economics and each chapter incorporates relevant economic constructs into the analytic framework. This ranges from the use of the notion of economics of scale to explain selection and firm mortality in newspapers and movie theatres, to the use of concept as transaction costs to explicate the rise of advertising agencies, to employing the concept of strategic group in analyzing the niche breadth strategy, to the measurement of gratifications-utilities. This book offers insights for scholars and practitioners in media economics, management and business.

Media Competition and Coexistence 2024 pdf epub mobi 电子书

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