Unthinking 2025 pdf epub mobi 电子书

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发表于2025-03-03

Unthinking 2025 pdf epub mobi 电子书

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出版者:Business Plus

作者:Harry Beckwith

出品人:

页数:336

译者:

出版时间:2011-1-26

价格:USD 24.99

装帧:Hardcover

isbn号码:9780446564144

丛书系列:

图书标签: 营销消费者行为学创意互联网 2014

Unthinking 2025 pdf epub mobi 电子书图书描述

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

Unthinking 2025 pdf epub mobi 电子书

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