The Facebook Effect

David Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune, he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. Beginning in 2001, he created Fortune’s Brainstorm conference series. More recently, he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology.

出版者:Simon & Schuster

作者:David Kirkpatrick

页数:384

出版时间:2010-6-8

价格:USD 26.00

装帧:Hardcover

isbn号码:9781439102114

图书标签:facebook互联网商业Technologystartupbusiness美国创业

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《Facebook 效应》的作者近距离地采访了与Facebook相关的人士，其中包括Facebook的创始人、员工、投资人、意向投资人以及合作伙伴，加起来超过了130人。这是真切详实的访谈，更是超级精彩的故事。作者以其细腻的笔触，精巧的叙事结构，解密了Facebook如何从哈佛的宿舍里萌发，创始人的内讧，权力之争，如何放弃华盛顿邮报的投资，怎样争取到第一个广告客户，而第一轮融资又如何获得一亿美元的估值，让人痴迷的图片产品如何上线，面对Twitter的竞争，与Google的世纪之争……一个创办仅7年，就拥有5亿活跃用户，年收入超过5亿美元，估值超过200亿美元的传奇企业再加上一个年仅26岁的的“娃娃CEO”，在你面前“裸奔”。激情澎湃的创业精神，智慧传奇的融资经历，一个聚合世界的社交帝国向你彻底开放，你还等什么？

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

点击链接进入中文版： Facebook 效应

读后感

2010年，Facebook的活跃用户人数很可能超过了6亿。达到这个用户量级的时间，创始人马克.扎克伯格和他的团队只花了6年。现在的Facebook已不只是一个纯粹的网站那么简单，也很难说成它到底是什么，将来会变成什么样。牛X的是，注册的用户中有一半以上每天都登录网站，这是很多网...  

这书是应景之作，类似于乔布斯前脚走完，后脚就出版的《演讲的艺术》，以及迈克杰克逊身后上映的《This is it》。懂不懂大家都想凑过来看，这书的出镜率太高，以致本科生书单上都有。大部分书评都集中于检验电影的真实度和评判扎克伯格的个人魅力，那我来剖析一下科技层面好了...  

从《FACEBOOK效应》中读到的东西 我在读《FACEBOOK效应》的过程中，简单做过一些笔记，后来陆陆续续整理了一下，现在分享给大家，请拍砖：新浪微博@殷勇 天使投资人@薛蛮子老师有一句话说：“成功是偶然，而失败是必然。”但是成功的企业，一定有其必然成功的原...  

多少年后，我还清晰的记得自己第一次听表哥Alex讲起对比尔.盖茨的崇拜时，内心热血的温度。表哥为此迷上那个时代少有人触摸到的个人电脑，开始痴迷于计算机。像比尔.盖茨那样辍学，一心向往到一个时代的开始——从那时候开始我便在那个偶像还未盛行的岁月里开始膜拜起比尔盖茨...  

今天看到这本书原作者在其Facebook主页上评论这个中文版的封面：　 "The Chinese edition--and don't ask me why they used a jellyfish. I haven't got a clue. Is it a sign Chinese companies feel threatened by Facebook?" （“中文版 -- 不要问我为什么他们要用一只水...  

用户评价

“No-one knows if Facebook will last another ten years. But ultimately Facebook is a way of addressing some of our basic psychological needs -- showing off, speaking to pals, and letting other people know who you are. And we can be certain that none of those needs are going to go away any time soon.” —— Jonathan Freeman

关于facebook的历史超好看的一本书！在去巴厘岛的飞机上看入迷了，然后最后一天在酒店里沙滩边吹着海风看完了，意犹未尽。各种资料特别丰富，采访了特别多参与和见证了facebook这家公司成长的人。Mark既是一位Harvard本科生中技术天才（身边宿舍里真的随便一抓就是几位超聪明的合伙人来一起干，哈佛太牛了），又是一位具有杰出管理才干和领导力的年轻CEO，真的太佩服了，有一天他出来竞选总统真的是极有可能。继续关注脸书下一步的发展，希望有机会能买美股，享受这家公司未来巨大的发展潜能。Sheryl不用说，更是传奇一般优秀的女性，美丽，能干，语言表达能力一流，以她在Google的成功经验带领脸书这群小孩，整合各方面资源，将target ad的business model发挥到最大化，HBS的牛人

和《社交网络》的好莱坞式剧情不同，《Facebook 效应》更加符合 Facebook 的成长轨迹，令人对这家崭新的互联网公司缅怀敬意。

Awesome Work!

如果喜欢社交网络的电影，那么这本书属于必看