Ira Trivedi is an Indian novelist, yogini, entrepreneur, speaker and globe trotter.

Her published works are What Would You Do To Save the World?(Penguin 2006), The Great Indian Love Story(Penguin 2009) and There is No Love on Wall Street (Penguin 2011),all of which have translated into several regional languages. Her latest book, There is No Love on Wall Street (Penguin 2011) was released at the Jaipur Literature Festival by Pulitzer Prize winning author Junot Diaz and has been translated into Greek and Spanish.

The Great Indian Love story talks about lavish parties, coke mafia, sexed-up dolls and raunchy extra marital affairs. It also talks about how youngsters fall prey to the glittering web and lose themselves in the world of drugs and sex and finally lose their lives.

The story starts with Riya, who fails to find a job in US after finishing studies and left with no choice returns to Delhi, her hometown. This is where her life takes a turn, Riya gets introduced to a bubbly girl Serena, who becomes her closest ally in town and through her, Riya sees the plush side of Delhi and it's people. From here Serena and her story takes over, which helps Riya to realise her aim in life.

It is also the story of Parmeet, Serena’s mother, who looks for passion outside her marriage with disastrous consequences, and S.P. Sharma, Parmeet’s husband, who is driven to violence by her infidelity. Ira Trivedi weaves together sex, revenge, glitz, friendship and a chilling murder to create a potent cocktail in this gripping novel on the perfidious nature of love and power.

Writing for DNA, Trivedi confesses ' I began writing The Great Indian Love Story, which is, in essence, a satire on love. This book was inspired by people whom I met and my observations of society when I moved back to Delhi from New York '.[4]