Exploring Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-12-03

Exploring Marketing Research 2024 pdf epub mobi 电子书

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出版者:

作者:Zikmund, William G.; Babin, Barry J.

出品人:

页数:736

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出版时间:2009-6

价格:0

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isbn号码:9780324788617

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EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

Exploring Marketing Research 2024 pdf epub mobi 电子书

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