The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (精装) 2024 pdf epub mobi 电子书

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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (精装) 2024 pdf epub mobi 电子书著者简介

Rick Mathieson

数字时代营销领域的领袖人物。他被哈佛商学院的《实战新知》奉为策略营销专家，《广告周刊》、《广告时代》、《连线》、《广播及有线电视》等刊物都曾以他的观点做过专题，而微软全国有线广播、哥伦比亚广播和美国国家公共电台等广播媒体也不乏他的声音。另外，Mathieson还是Creative i Advertising & Interactive Media副总裁及创意总监。他还著有Branding Unbound一书。他目前生活在旧金山湾区。

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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (精装) 2024 pdf epub mobi 电子书

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[全书主题]：作者通过对成功案例的分析和采访，提炼出在社交媒体时代(现媒体，现在此刻此时)做品牌推广的一些要遵从的规律或者原则或者误区。同时也包括作者的一些感悟和理解。本身不是方法论，重在通过案例过程的关键问题引发读者的思考，然后结合自己的实际情况进行反思...

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场景营销目的是让用户产生共鸣，完成品牌的传播和产品销售转化，主要有以下五种 1、仪式感：就是设置特别的流程，举办仪式，以彰显某件事情特别重要。 2、代入感：就是参与者沉浸在场景中，引发了他的情绪共鸣。 3、时代感：有时代感，就是场景要借助与时代相关的道具或活动 4...

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出版者:Amacom Books (2010年4月28日)

作者:Rick Mathieson

出品人:

页数:282

译者:

出版时间:2010

价格:197.0

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isbn号码:9780814415726

丛书系列:

图书标签: 营销老金微博

The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (精装) 2024 pdf epub mobi 电子书图书描述

Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention! before the audience hits the snooze button.

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