Contemporary Strategy Analysis

罗伯特·M·格兰特是乔治敦大学（Georgetown University）的管理学教授，伦敦城市大学（City University）的客座教授。他是《战略管理期刊》（Strategic Management Journal）和《长期规划期刊》（Long Range Planning）编辑委员会成员。他的商业经历包括生产猪肉馅饼（卡夫食品公司）和翻新轮胎（凡世通公司）以及向美国运通、ENI和其他公司提供战略咨询。

出版者:John Wiley & Sons

作者:Robert M. Grant

页数:516

出版时间:2009-11-27

价格:GBP 46.99

装帧:Paperback

isbn号码:9780470747100

图书标签:商业管理商业&管理StrategyconsultingMarketing英文四月

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Updates for the 7 th Edition: An improved focus on strategy implementation, including additional content. Case material substantially enhanced including new cases form a variety of industries. More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. Several of the longer chapters shortened or split into two to further improve readability. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the casesare now availableat the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a combined text and cases version –

ISBN: 9780470747094

读后感

This text book is used by top US business school for the strategy course.  

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This text book is used by top US business school for the strategy course.  

去年看了一本《现代竞争分析》，简直就是给我打开了一扇新的大门。 从那里面我了解到了波特五力、进入壁垒、垂直一体化，后来又扩展着了解了些博弈论的知识。 这些知识让我看待一些事情上有了不同的维度。 比如为什么有的行业看着利润超级高，但是却没有什么潜在进入者。 为什...  

用户评价

从定位学派转变为Resource based view学派，对于IT management学生很有参考价值。

Essential reading material for Business Strategy course.

从定位学派转变为Resource based view学派，对于IT management学生很有参考价值。

从定位学派转变为Resource based view学派，对于IT management学生很有参考价值。

写的比较粗