羅伯特·M·格蘭特是喬治敦大學(Georgetown University)的管理學教授,倫敦城市大學(City University)的客座教授。他是《戰略管理期刊》(Strategic Management Journal)和《長期規劃期刊》(Long Range Planning)編輯委員會成員。他的商業經曆包括生産豬肉餡餅(卡夫食品公司)和翻新輪胎(凡世通公司)以及嚮美國運通、ENI和其他公司提供戰略谘詢。
Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Updates for the 7 th Edition: An improved focus on strategy implementation, including additional content. Case material substantially enhanced including new cases form a variety of industries. More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. Several of the longer chapters shortened or split into two to further improve readability. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the casesare now availableat the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a combined text and cases version –
ISBN: 9780470747094
發表於2024-11-28
Contemporary Strategy Analysis 2024 pdf epub mobi 電子書 下載
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評分This text book is used by top US business school for the strategy course.
評分誰有現代戰略分析這本書的,我很需要,請和我聯係,qq號1063385306,急需,願意高價購買,新舊無所謂 誰有這本書的,我很需要,請和我聯係,qq號1063385306,急需,願意高價購買,新舊無所謂 誰有這本書的,我很需要,請和我聯係,qq號1063385306,急需,願意高價購買,新舊無所謂
評分This text book is used by top US business school for the strategy course.
圖書標籤: 商業 管理 商業&管理 Strategy consulting Marketing 英文 四月
Essential reading material for Business Strategy course.
評分寫的比較粗
評分Essential reading material for Business Strategy course.
評分從定位學派轉變為Resource based view學派,對於IT management學生很有參考價值。
評分寫的比較粗
Contemporary Strategy Analysis 2024 pdf epub mobi 電子書 下載