Part 1 Marketing Strategies营销策略 Unit 1 市场环境 Market Environment Unit 2 全球营销 Global Marketing Unit 3 市场开发 Market Development Unit 4 产品定位 Product Orientation Unit 5 定价策略 Pricing Strategies Unit 6 营销计划 Marketing Plans Unit 7 营销手段 Marketing Methods Unit 8 新闻发布 Press Release Unit 9 接受采访 Being Interviewed Unit 10 会见客户 Meeting Clients Unit 11 竞争对手 Competitors Unit 12 公共关系 Public Relations Unit 13 营销管理 Marketing ManagementPart 2 Market Researches 市场调研 Unit 14 调研方法 Researching Methods Unit 15 信息来源 Sources of Information Unit 16 关于价格 Prices Unit 17 使用人群 Users Unit 18 售后调查 After-sale Researches Unit 19 网购利弊 Advantages and Disadvantages of Online Shopping Unit 20 结果分析 Results AnalysisPart 3 Advertisement Marketing广告营销 Unit 21 广告谈判Advertising Negotiation Unit 23 杂志广告 Magazine Advertisements Unit 24 网络广告 Network Advertisements Unit 25 报纸广告 Newspaper Advertisements Unit 26 媒体组合 Media Mix Unit 27 广告效果 Advertising EffectsPart ４Exhibition Marketing展会营销 Unit 28 收集信息 Gathering Information Unit 29 预订展位 Booking Booths Unit 30 展前准备 Preparations Unit 31 热情问候 Warm Greeting Unit 32 产品介绍 Product Introduction Unit 33 产品卖点 Selling Points Unit 34 样品展示 Samples Showing Unit 35 索要名片 Asking for Cards Unit 36 联系客户 Contacting Prospects Unit 37 会见更改 Meeting Changed Unit 38 会见取消 Meeting Cancelled Unit 39 如约拜访 Visiting by Appointment Unit 40 未约拜访 Visiting without Appointment Unit 41 催下订单 Asking for OrdersPart 5 Telemarketing电话营销 Unit 42 寻找对象 Looking for Target Clients Unit 43 电话留言 Leaving Messages Unit 44 线路故障 Bad Connection Unit 45 打错电话Dialing Wrong Numbers Unit 46 约定通话 Making Appointments Unit 47 潜在客户 Potential Clients Unit 48 电话跟踪 Follow-up CallsPart 6 International Trade Marketing外贸营销 Unit 49 订购货物 Making Orders Unit 50 报盘还盘 Offers & Counter-Offers Unit 51 不变价格 Fixed Prices Unit 52 产品折扣 Discounts Unit 53 交货日期 Delivery Time Unit 54 质量保证 Quality Assurance Unit 55 基本险别 Basic Risks Unit 56 货物保险 Cargo Insurance Unit 57 付款条件 Payment Term Unit 58 产品包装 Product Packings Unit 59 装运方式 Shipment Unit 60 运输方式 Transportation Unit 61 准备合同 Drawing up Agreements Unit 62 合同条款 Terms of Contracts Unit 63 商务仲裁 Arbitration Unit 64 合同修改 Revising Contracts Unit 65 合同签订 Signing Contracts Unit 66 质量检验 Inspection Unit 67 投诉索赔 Complaints and Claims Unit 68 表示歉意Ⅰ Saying SorryⅠ Unit 69 表示歉意Ⅱ Saying SorryⅡ Unit 70 安排补救 Arranging Remedies Unit 71 催款催证 Reminder Unit 72 代理销售 Agents Unit 73 代理佣金 Commission Unit 74 补偿贸易 Compensation Trade Unit 75 加工贸易 Processing Trade Unit 76 易货贸易Barter TransactionPart ７ Receiving Clients接待来访 Unit 77 迎访计划 Making Plans Unit 78 机场迎接 Meeting at Airport Unit 79 自我介绍 Self-introduction Unit 80 见面问候 Greeting Unit 81 轻松寒暄 Chatting Unit 82 行程安排 Schedules Unit 83 介绍公司 Introducing Company Unit 84 介绍领导 Introducing Boss Unit 85 介绍同事 Introducing Colleagues Unit 86 参观公司 Showing Around Unit 87 了解需求 Asking for Requirements Unit 88 建立关系 Establishing Relations Unit 89 开始谈判 Starting Negotiations Unit 90 中断谈判 Breaking off Unit 91 谈判结束 Negotiation Conclusion Unit 92 降低价格Cutting Prices Unit 93 新报价单 New Price Lists Unit 94 用餐招待 Banquets Unit 95 餐桌祝酒 Toasting Unit 96 观光招待Sightseeing Unit 97 欣赏戏剧 Go to Theaters Unit 98 送别客户 Seeing off Unit 99 表示感谢 Thanks Unit 100 保持联系 Keeping in Touch Unit 101 礼尚往来 Giving GiftsPart 8 Store Sales商场销售 Unit 102 询问需求 Asking about Needs Unit 103 讨价还价 Bargaining Unit 104 暂时缺货 Out of Stock Unit 105 帮助试穿 Trying on Unit 106 促销优惠 Promotions Unit 107 禁止退货 No Return Unit 108 支付方式 Payment Methods Unit 109 感谢道别 Farewell Unit 110 顾客换购 Replacements Unit 111 电脑 Computers Unit 112 电视 TV Sets Unit 113 冰箱 Refrigerators Unit 114 空调 Air Conditioners Unit 115 手机 Cell Phones Unit 116 售后服务 After-sale Services Unit 117 护肤品 Skin Products Unit 118 香水 Perfumes Unit 119 口红唇膏 Lipsticks Unit 120 鲜花 Flowers Unit 121 篮球 Basketballs Unit 122 乒乓球拍 Ping-Pong Bats Unit 123 珠宝首饰 Pearls and Jewels Unit 124 工艺品 Handiwork Unit 125 丝织品 Silk Unit 126 糕点 Cakes Unit 127 饮品 Drink( Unit 128 肉类 Meet Unit 129 快餐 Fast FoodPart 9 Other Sales其他销售 Unit 130 参加车展 Car Exhibitions Unit 131 国产汽车 Home-made Cars Unit 132 德国汽车 German Cars Unit 133 日本汽车 Japanese Cars Unit 134 试驾体验 Trying-out Drivings Unit 135 汽车维护 Vehicle Maintenance Unit 136 人寿保险 Life Insurance Unit 137 财产保险 Property Insurance Unit 138 医疗保险 Medical Insurance Unit 139 意外保险 Accident Insurance Unit 140 汽车保险 Auto Insurance Unit 141 旅游保险 Travel Insurance Unit 142 房屋保险 Buildings Insurance Unit 143 房屋出租 House Renting Unit 144 房屋出售 House Selling Unit 145 房屋设施 House Facilities Unit 146 药品销售 Medicine Selling Unit 147 网上交易 Business OnlinePart 10 Business-related Activities商务衍生 Unit 148 求职面试 Interviews Unit 149 公司培训 Trainings Unit 150 商务邮件 Emails Unit 151 收发传真 Faxes Unit 152 安排会议 Setting up Conferences Unit 153 会议议程 Agendas Unit 154 会议开始 Getting Started Unit 155 会议讨论 Discussions Unit 156 会议结束 Conclusions Unit 157 注册商标 Trade Marks Registration Unit 158 资信调查 Credit Inquiry Unit 159 商务礼仪 Etiquette Unit 160 商务舞会 Business Balls Unit 161 文化差异 Cultural Differences Unit 162 申请签证 Applying for Visas Unit 163 入境咨询 Inquiry of Entry Unit 164 预订机票 Booking Air Tickets Unit 165 预订房间 Reservations Unit 166 取消预订 Cancelling Reservations Unit 167 办理登机 Boarding Unit 168 飞行途中 In Flight Unit 169 登记住宿 Registrations Unit 170 叫早服务 Morning Calls Unit 171 兑换外币 Exchanging Money Unit 172 客房送餐 Room Services Unit 173 预订餐厅 Reserving Tables Unit 174 餐厅结账 Paying Bills Unit 175 客房服务 Housekeeping Unit 176 洗衣服务 Laundry Services Unit 177 抱怨投诉 Complaints Unit 178 打出租车 Taking Taxis Unit 179 乘坐地铁 Taking Subways Unit 180 乘坐火车 Taking Trains Unit 181 康乐中心 Health Centers Unit 182 结账退房 Checking out Unit 183 海关检查 Customs Inspection Unit 184 应税物品 Dutiable Goods
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