Quantitative Models in Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-12-26

Quantitative Models in Marketing Research 2024 pdf epub mobi 电子书

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出版者:Cambridge University Press

作者:Philip Hans Franses

出品人:

页数:224

译者:

出版时间:2010-6-10

价格:GBP 26.99

装帧:Paperback

isbn号码:9780521143653

丛书系列:

图书标签: 计量经济学 Econometrics Business

Quantitative Models in Marketing Research 2024 pdf epub mobi 电子书图书描述

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Quantitative Models in Marketing Research 2024 pdf epub mobi 电子书

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